by Alberto Sevoso
Joseph Beuys - Directional Forces (1977)
"An installation of 100 chalked blackboards featuring the wide range of subjects that Beuys covered in his lecture presentations.
Beuys developed the role of the artist as pedagogue throughout the 1970s, including discussion and teaching in his expanded definition of art, delivering lectures in galleries and art colleges using complex annotated chalk drawings on blackboards.
His thinking was highly influenced by the work of the educationalist thinker, Rudolph Steiner, and his theories of ‘Social Sculpture’ and the ‘Social organism as work of art’ emerge from Steiner’s theories of the ‘Social Three-folding’ of ‘economy, politics and culture’.
Beuys believed that art and creativity had the power to transform, and key to this was the belief that ongoing, active debate is necessary to stimulate this.”
Generative design studio Onformative created this wallpaper for German telecommunication company Deutsche Telekom’s flagship store in Berlin based on data from their Facebook page.
About the project:
Our visualization metaphor was a hybrid generative/organic tree representing major topic branches, or themes, and the individual communications related to them. A set of algorithmic rules generated the primary structure and substructures of the visualization. The leafs were generated based on different features of the posts. For each post we analyzed characteristics like the creation date and time, the number of comments and likes an individual post received as well as the type of the post and its length. Those values were mapped to the features of the leafs enabling the visitors to read and explore that visualization and get an idea of the nature of the communication. For each type of message a special leaf style was created: as the likes increase the leaf turns red, while the message post time defines how much the leaf flourishes. The results produced a very organic effect by which messages posted during night and early morning yielded closed leafs that slowly opened throughout the day. The accruing number of little buds spawned around a leaf indicated the number of comments.
Interactive art installation by artist Julia Vogl at our HQ in London, called “Forecasting Me”. A maze of coloured shoe laces brightening up the office reception area. Image by Homebuildlife.
Backstage. Nevskaya Palitra
'Mom to Mom’ is the online interactive film that is designed to virtually experience the benefits of Hanwha ‘Mom to Mom Children’s Insurance’ product in a simple and engaging way.
LSO ‘Play’ is a web-based interactive orchestral experience created for the London Symphony Orchestra. Users are able to customise their LSO experience by choosing which camera viewpoint they wish to focus on.